Your Project at a Glance

Replaces Pre-Season Free Tune-Up Clinic. Travis picked the name (option 1 from 5 sent May 18). 8:30-10:45 run-of-show, sag-check rotation, Setup Day Card handout, twice-a-year cadence per franchise.

Printable cert for year-end series award dinners. Customize: rider name, event, series, year, $X service credit. Travis-signed footer.

Hand to race-day announcer at intake. 3× 30-sec rotation spots + 1× 60-sec break spot + quick tip + pronunciation guide.

Travis-voice quote added; content otherwise unchanged from v1. Three sizes, Travis Edition, QR batch tracking.

Added TV loop reel format — 5-10 min, quarterly HQ drops, references Seth at HBR. Two-format strategy.

Three new sections: Announcer Sheets, Year-End Contingency Awards, Race Gas + TBT Cash carrot ladder.

International overlays stripped, Travis-voice intro added, free→complimentary throughout. 20 tactics, 90-day fast-start tracker, KPI table.

Renamed from Free Suspension Check Tent. Travis 'shooting fish in a barrel' quote added. Equipment list expanded.

Updated Whimsical diagram with Travis's May 18 feedback: instant Quote chat-bubble (pre-drop-off), ships suspension not bike, tech-eval step removed, simplified service_type updates. Replaces v1.

Body text colour tokens were too faint on the cream-card surfaces; darkened across every page so labels, descriptions, footers, and pill badges all meet WCAG AA 4.5:1 contrast on a #f5f4f0 background.

10-page prospect-facing PDF: brand story, market opportunity, franchise footprint, operator package, 90-day launch path, target markets, and apply CTA. Gated download for /franchise page.

Sticker specs, distribution channels, QR tracking setup, budget per 1,000 units, variants, reorder cadence

Run of show, timing by region, atmosphere setup, onsite upsell flow, follow-up sequence, conversion tracking

Location scouting, rider casting criteria, production checklist, storyboard template, distribution plan, 30-day asset pipeline

Contingency sponsorship playbook: tier sheet template, class strategy, promoter outreach, post-race content workflow

Ready-to-execute check tent guide: checklist, script, lead capture, social templates, follow-up sequence, ROI tracker

20-tactic master tactic library + per-market overlays + 12-month calendar + KPI dashboard (12-15 pages)

Reminder cadence, loyalty program, membership tiers, annual contracts, and win-back campaigns.

3-tier service matrix, bundle pricing, add-ons, pricing psychology, and discount authority rules.

Sponsorship tiers, outreach scripts, contract template, content deliverables, and ROI tracker.

Four-channel acquisition playbook with scripts, templates, and 90-day tracker.

Complete GBP setup, category strategy, citation building, and review management playbook.

90-day sprint plan for new franchise owners from keys-in-hand to operating revenue.

6 core services, Starting-at-$ format, disclaimer. Awaiting prices from Ashley.

Apparel, merch, books categories added. Baja Book + TBT apparel seeded. Franchise wholesale pricing field + franchise-only flag per your spec.

Scroll trimmed; new Baja Book section with Order-The-Book CTA. Events calendar kept (awaiting real dates).

Correct TBT logo, Prerequisite callout linking training, duration references updated.

New duration, new price, day-by-day schedule, seats-remaining badges, signup CTA. Needs real class dates + seats.

Every field and dropdown from Ashley's Apr 20 list shipped. Full address + country fields required.